By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the chances of winning a sale. In today's busy company world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the distinct obstacle

In today's fast-paced service world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. One way to accomplish these goals is by lining up marketing efforts with the purchasers journey.B2B online marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with